MINDY EUPHOSIN

Once a year the Institute of Food Technologists meet to learn more about technical and applied food science, network with suppliers, and discover the latest global trends. As the world of food meets together at the World Food Summit the table becomes both the symbol and the catalyst for the visual representation of this concept that was pitched to IFT for their World Food Summit event. I worked along side a copywriter to develop the theme and copy, then created a visual toolbox to support it. Attendees and potential exhibitors would be engaged through many pre-show mediums, including advertisements in industry magazines, email, a microsite and a prospectus.