MARY KAY
SEMINAR 2019 &
LEADERSHIP 2020
Mary Kay Ash often recalled her mother saying to her “Mary Kay, you can do it,” when she was tasked with something difficult! Perhaps that’s why Mary Kay Ash remembered these words when encouraging Independent Beauty Consultants (IBCs) to achieve goals they may have thought were beyond their grasp. “You can do it,” she would tell them. And they did!
The year long theme began with this thought, combine with the iconography of the humble bumble bee, a creature that Mary Kay was in awe with because of it's ability fly, despite the size of it's wings and body shape. It was the perfect representation of what you can do when you have ambition and a goal.
To reinforce this theme at Mary Kay Events I created a style guide based on assets provided by the client and brought them to life by creating insta worthy brand activations for attendees to engage with.